Shannon-Weaver Basic Model of Communication
Other Components of the Basic Communication Model
Three Kinds of Noise
Three Kinds of Fliters
What It All Means
What information can you "translate" from the following pages? What contributes to the nosie that prevents you from understanding the pages' contents? What kind of filters are present? What kind of information is understandable despite the noises and the filters?
Narrative Model of Communication
Developed by Harold Lasswell, the Narrative Model uses words instead of diagrams to explain the communication process. The model has four questions:
Concentric Circle Model of Communication
The Concentric Circle model presents the Basic Model as a pond ripple. The message is dropped into the pond, and the ripples represent the different influences on the message, the recipient and the sender. The Concentric Circle model is very similar to the basic model, but with elements such as feedback, noise, amplification, filters and effects applied.
WHAT IS MASS COMMUNICATION?
Wikipedia: Mass Communication is the term used to describe the study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience .
Components of Mass Communication
Players in the Mass Communication Process
Impact of Mass Media
Mass Media Models
Like communication models, mass media models are tools to help us better understand mass media.
Hot and Cool Media
Mass Media Industry
Media Conglomeration - Positive Effects
Media Conglomeration - Negative Effects
Advertising is the first medium to shift to niche markets through direct mail, place-based media, e-mail marketing, telemarketing and “Google marketing.”
Economics of Mass Media
Informal Discussion Questions